Some web applications are the wisest investment of a business. Others are a waste of money.

People simply hate complex systems that waste their time. How do you react to websites that are slow, ugly and cumbersome? How about the fancy, complicated and inconvenient? Either way, your customers and prospects rarely complain. They simply leave or revert to old fashioned faxes and telephones. Your call centre expenses and staffing levels continue to mount…
Do you know this is happening? Can you afford it?

Many web applications, with millions of users, suffer from poor design.
Sure, they are doing okay…
Until a smart competitor builds a more usable alternative.

Google entered an already overcrowded search engine market. Today it's the dominant force.

And the bar continues to rise.

Millions of people upload pictures to www.Flickr.com, our grandparents are using instant messaging, kids create personal MySpace sites, sport jocks overload ESPN's website… For business websites to keep up—they need to be a little more intuitive and friendly.

Elegant, usable applications are the solution to low adoption, high drop-out and poor conversion rates.

We start with your users' needs on one hand and business objectives on the other. We reconcile these two forces to design and build "elegant" web applications that serve you in the most effective way possible. Here's what we mean…

• Easy To Grasp Web Applications Create Greater Retention: When complete, your application should be so conducive to human behavior that you won't even think it was "designed." (All too often, designers can be over-imaginative. They push boundaries and create difficulties for the users in the name of "creativity.")
• Five Steps Instead Of Ten: We work hard to hide the internal complexities. Instead we present your users with the simplest way to accomplish a task.
• Lean, Logical Construction: We'll discover the simplest way to code your application. This means your project is developed in three months instead of six, works faster and proves easy to maintain. (FACT: Most web projects kill your bottom line after they are launched amidst happy reports. REASON WHY: You end up making many expensive changes due to poor coding and bad planning.)
• It's Often More Important What To Keep Out, Not What To Add: We spend a long time refining your application to incorporate only the essentials. Most web applications have the problem of too many pages, with too many functions (not too few!).
• An Adaptive Process To Ensure The Final Version Is What You Really Need: Your application goes through four to eight iterations. At each stage, we work with you to fine-tune the system to reflect your business model and ongoing feedback.

It takes vision, commitment and experience to rein in the technology and focus on the needs of the people using your web application. Automated services are a 21st century reality. The more human and personable we craft them, the more they'll be embraced.

Yes, this approach works. Leading organizations concur…

We helped the world's largest software company envision, design and build a unique online tool. This web portal creates new business opportunities for its 800,000 strong global partner network. It allows for company-to-partner, as well as partner-to-partner communication. This drives new revenues—and decreases costs by increasing the number of partners using web self-services.

We also helped the world's largest recreational hockey league to manage, balance and schedule 2,960 teams with 44,800 players on 39 rinks across 5 provinces, 7 days a week.

Carl Mascarenhas, marketing director for Ice Sports at the time, had this to say…

"What took a week to schedule manually [with endless complaints from dissatisfied customers], our program accomplished within an hour."

"It's just fortuitous that BonaSource's application not only came when it did… but it made such a substantial difference after it came in… Having that application in place makes it much harder for a competitor to take a team away."

Designing web applications to be simple and focused on user tasks is the best investment any businessperson can make. This is the basis of everything that we do.

When we create or redesign your web interface by focusing on user needs, many positive changes tend to happen…

• Your over-burdened call centre enjoys a welcomed "slow period." (When it works properly, people actually prefer to order online or use your self-service support. It's far better than subjecting your customers to on-hold music and letting them struggle with a voice recognition phone system.)
• Your fax machine will likewise feel neglected. (Instead, dealers find it quicker to manage their business via your web portal—saving your staff from the chore of manual data entry and inevitable mistakes.)
• The mind-numbing effects of trivial administrative work diminish. (Your staff can contribute far more by employing their creativity and expertise into more profitable sectors of your business. Not re-keying data.)

If the world's largest software company asked us to help, we think you should check us out.

• Are you about to make a significant investment in a custom web-based application?
• Have you defined your targets?
• Is your goal to increase revenues? Lower the cost of sales?
• Want to offload customer service and technical support calls? Attract and retain channel partners?

If you throw the newest (or most conveniently available) technology at the problem, chances run high that you will NOT meet your objectives.

Bring us in. If we make a good fit, our team will commit to deliver on your vision and business goals. (Are you our dream client?)

Please call us at (416) 410-4059 ext. 303 or email info@bonasource.com to set up a meeting. We'll sit down and discuss—in detail—your situation, your needs and how we can help.